Manchester United signs £20m deal with blockchain platform Tezos
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Answer Manchester United signs £20m deal with blockchain platform Tezos
Manchester United, one of the UK’s biggest football clubs, has jumped into the crypto world by striking a massive sponsorship deal with crypto and blockchain platform Tezos, according to a report by The Atlantic.
Although not yet officially confirmed, the club will receive more than 20 million pounds (about 27 million dollars) each year by allowing Tezos to sponsor the training package.
Additionally, the report stated that the club had finished filming the promotional material for the deal.
Crypto and Football Market:
Manchester United is one of the most popular English football clubs with a global fan base.
He has a rich history, as well as some great players who play for the club.
Read:After the recent collapse of FTX… the crypto community fears an extension of the crypto winter
Any branding deal with the club infrastructure will surely give any company great exposure to the public.
The blockchain deal comes when the soccer club’s previous eight-year, 120-million-pound “Jersey” sponsorship contract with American company Aon expired at the end of last season.
Now, Manchester United players wear T-shirts with the “TeamViewer” logo on them.
Before finalizing the deal with Tezos, the club reportedly held discussions with other potential sponsors, including several other blockchain companies as well.
Tezos’ deal with Manchester United is expected to go beyond mere defamation, as the two may work on tech spaces such as Metaverse and Web 3.0.
The interest of blockchain companies in football or other football clubs is not new.
Many of these start-ups with big pockets have struck deals with Premier League clubs such as Wolves and Norwich.
In addition, dozens of football players are issuing NFT tokens to enhance fan interaction.
English football club Manchester City recently ended its collaboration with decentralized finance (DeFi) platform for its ties to a controversial Israeli businessman, who was recently accused of fraud.
Read:Find out how many DeFi users are on Ethereum
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