Kentucky Fried Chicken Company (KFC), commonly known as Kentucky Fried Chicken, is a chain of fast food restaurants that has more than 22,621 international stores in more than 136 countries, according to statistics published in December 2018.

Recently, media reports have emerged that Kentucky has decided to rely on blockchain technology to renew its digital ads and purchases for media outlets in the Middle East.

The move which means it is the latest case of adoption of decentralized technology by those involved in the restaurant industry.

Kentucky uses the blockchain for digital advertising:

According to a report by SourceKFC is the first Quick Service Restaurant (QSR) to adopt a blockchain-based system for digital advertising and media purchasing in the Middle East.

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KFC plans to integrate blockchain technology to create a more efficient advertising and media framework in the region.

Details about the planned beta version of the blockchain indicate that the project will enable the collection of useful advertising data, allowing KFC to begin a greater penetration and new vision for its brand, by taking advantage of the security and transparency stored in the blockchain.

According to KFC, the overall goal of the pilot is not to negatively impact ad placements and improve revenue.

For Zoralioglu, head of marketing at KFC, who commented:

Kentucky takes care of its brand, so in the context of brand development, we will use blockchain technology in the media space.

He added:

By inventing a cutting-edge blockchain solution, KFC can now benefit from improved visibility into real-time data and more up-to-date statistics, all with complete confidence that the information is authenticated, free from tampering, thus ensuring reliability.

Leveraging the immutability of blockchain technology means that together we can improve trust, transparency, and efficiency in our supply chain.

Restaurant chains that rely on crypto and blockchain:

KFC Restaurants, through its recently announced experimental scheme, is one of the latest trends in the trend of restaurant chains to adopt crypto and blockchain, and we have previously mentioned on the Bitcoin Arab website about KFC’s participation in the digital currency tests of the Chinese government central bank (CDBC).

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Singapore’s major Kopitiam restaurant chains are also following suit as they announced their acceptance of bitcoin payments in July 2019, and then expanded their crypto acceptance into the Hong Kong area.

With the spread of electronic payment in Asia Pacific, it has become common for many cafes and pizzerias to adopt digital currencies.

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