Italian football giant Juventus has signed a licensing agreement with Sorare, a blockchain-based football gaming platform that offers digital trading cards with the names and pictures of players and is somewhat similar to the game Crypto Kitty.

The deal means that tradable digital trading cards for Juventus players such as Cristiano Ronaldo will be available on the platform, with fans able to win prizes by playing tournaments on Sorare.

stated Mr. Nicholas Julia, CEO of Sorare:

We are very proud to sign this agreement with such a heavyweight club in Italy.

We see this as a new essential step in our vision to reach out to the best football clubs from around the world and bring blockchain gaming to football fans around the world.

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Juventus joins a group of teams already existing with “Sorare” including clubs:

Schalke FC, Atletico Madrid, Porto and AS Roma.

The platform uses crypto holdings secured by the blockchain in the form of player cards for users to collect and trade.

It is worth noting that the Italian club Juventus has previously launched its digital currency, the JUV currency, for its fans to enable them to participate in some of the club’s decisions, through cooperation with the Chiliz platform.

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