Italian club Juventus launches its token “JUV” based on blockchain technology, through a partnership with Socios.com.

Socios is a blockchain-based voting and rewards app that uses the CHZ cryptocurrency Chiliz and focuses on the entertainment and sports industries.

Advertising Juventus Football Club for its iconic symbol and the launch of the first application and presentation to the club’s fans is one of the early initiatives of the same kind in the world.

The main objective of this application is to facilitate the related activities carried out by this Italian football club.

By using the new code “JUV” football club supporters will now be able to vote on some of the specific decisions the club makes, and earn rewards while doing so.

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As we have indicated, the initiative is one of the first initiatives of its kind in the history of football in which a key symbol of the club is marked on the blockchain.

This will be a widespread adoption of blockchain technology thanks to the token built on it, as the club has an estimated number of 423 million fans.

According to Alexander Dreyfus, founder and CEO of Chiliz & Socios.com, who spoke about the birth of the JUV token by saying:

The Juventus icon is an important moment for football, but it is also a huge step forward in the mainstream of blockchain technology and cryptocurrency.

Through Socios.com, football fans are regularly introduced to cryptocurrencies.

In addition to a blockchain platform where they can participate in the club’s decision-making process using digital assets.

Juventus has already given fans the opportunity to join the process through Socios.com, as the club is trying to revamp the club’s official music which will be used to replace the old song, the song that plays when Juventus scores a goal at Allianz Stadium.

Voting has already begun, and fans can choose between four new options.

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The club is not planning to reveal the new song soon, but will do so next year at the Allianz Stadium, when the club scores its first goal.

Next season will also be an opportunity for fans to vote on the decisions that the company will take.

Only JUV card holders will be able to participate in the voting process although the platform does not say the minimum amount required to be eligible to vote.

It should be noted that the JUV token is subject to fluctuations, as it is based solely on the current price based on the CHZ coin, the original token of the Socios.com platform.

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At some point in the future, not determined by the Socios.com platform, the latter is planning to launch a social interaction platform that allows fans to talk to each other, as well as providing the opportunity for fans to exchange codes directly.

The platform also announced that by the end of the first quarter of 2020, it will have secured a contract with more than six clubs, including the clubs that were contracted from them:

Paris Saint-Germain, Atletico Madrid, West Ham United, and Turkish club Galatasaray.

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