Adobe, the American multinational computer software company behind the popular Photoshop and a host of other Creative Cloud features geared towards multimedia professionals, has announced its partnership with OpenSea, the top marketplace for NFT and KnownOrigin, Rarible and SuperRare to launch a feature on Adobe Photoshop that allows creators to create NFT images.

The feature will place attribution information on the image and display credentials for NFT artists, setting these images as non-replaceable icons whose metadata can be viewed and displayed on the “OpenSea”, “KnownOrigin”, “Rarible” and “SuperRare” websites.

With OpenSea, a blue “match” icon and tick will be displayed if the wallet address matches the address registered and verified on a minted image as an NFT.

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OpenSea said in a statement:

This partnership reinforces our commitment to empowering users with more tools as we collectively rethink how digital goods move online.

Working alongside market leaders such as Adobe and the growing NFT community, we will continue to provide features to increase trust and transparency across Metaverse.

The new feature, tentatively known as the “Prepare as NFT” option within its interface, will enable potential NFT creators and buyers to get a quick look at NFT attribution made using Adobe’s main image-editing software, as well as Stock, Behance, and other platforms and products. affiliated with Adobe.

Andy Parsons, Director of the Content Originality Initiative at Adobe, commented on the partnership:

Our goals with NFT at this point are simple, namely:

How do we help creators take credit for their work, and how do we help people who are already creating NFTs showcase their work, no matter where it is minted?

This gives collectors and markets valuable information about the true creator of a work of art.

He told Parsons that the feature is now available in public beta, which means it will likely undergo further development when it is tested in public.

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The tool will also allow users and NFT subscribers to view accurate data about who and when a particular piece was minted.

In a podcast interview with The Verge, Scott Belsky, Adobe’s chief product officer, told me that the tool will use an open source encryption method to securely sign images with the identity of the content creator.

The cryptographic signature is associated with the IPFS (Network File System), a peer-to-peer hypermedia distribution protocol to which content can be addressed.

There are no further details on whether the pseudonyms or artist names will be endorsed as such, or signed with actual legal names.

In addition, the new NFT content attribution tool will also allow NFT creators to associate their social media accounts and portfolio addresses with the image.

In its official press release, Adobe told:

By adding social media addresses and wallet addresses to your content credentials, you can assure consumers that you are indeed the original content creator.

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An encrypted address is also useful if someone wishes to mint their work as cipher art.

For detailed metadata of NFT content, Adobe is launching this feature as Content Credential as part of the Content Authentication Initiative (CAI), a program intended to address misinformation through the source of digital content.

The initiative was launched by Adobe sometime in 2019, in partnership with Twitter and The New York Times.

This initiative resulted in the joining of some prominent technology companies such as Qualcomm Technologies, Intel and Microsoft, among others, in the effort to create workable, adoptable standards for the digital resource.

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