Digital asset platform Bakkt has partnered with Google to expand the use of cryptocurrencies.

Thus, users will soon be able to add their “Bakkt” Visa debit card directly to the “Google Pay” payment service.

Google Pay and Bakkt Card:

As explained in a press release fromBusiness WireUsers can soon spend crypto money from the “Bakkt” card and directly from “Google Pay.”

This comes after Bakkt released its Visa debit card earlier this year, whereby customers will now be able to transact via digital assets anywhere Google Pay is accepted.

The process will seamlessly convert cryptocurrency into fiat currency before reaching the recipient’s account.

Read:Ripple founder: 99.9 percent of cryptocurrency trades are based on speculation

In this way, digital assets can be effectively used to pay for everyday products online and on the ground.

Bakkt will also use Google Cloud as the preferred cloud provider to market its services to major US retailers and merchants.

Additionally, Bakkt will leverage cloud tools to implement new analytics, artificial intelligence, and machine learning processes on its platform.

Bakkt users can benefit from these analytics.

At the same time, company partners can use these tools to identify important consumer behavior patterns.

Mr. Gavin Michael, CEO of Bakkt, sees the latest partnership as the success of his company, and goes on to say:

This partnership is a testament to Bakkt’s strong position in the digital asset market, enabling consumers to enjoy their digital assets in real time in a secure and reliable manner.

Additionally, partnering with Google Cloud will enable us to continue building an innovative best-in-class platform that can undoubtedly scale to meet the needs of millions of users.

Bakkt and Expanding Crypto Adoption:

The latest partnership is just one of Bakkt’s many attempts to expand cryptocurrency use cases in the USA.

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In August, the company partnered with Quiznos to launch a bitcoin payment experience at Quiznos stores in Denver.

Bakkt also teamed up with Starbucks to launch a bitcoin payment app in April.

Since then, Starbucks customers can recharge their cards using the app.

Google Cloud is also supporting the crypto and blockchain arena, as the company recently partnered with Dapper Labs, creators of the Top Shot NFT marketplace, to help expand the range of non-fungible NFT tokens.

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