BMW automaker launches blockchain rewards app
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Answer BMW automaker launches blockchain rewards app
Global car manufacturers continue to adopt blockchain technology, introducing technology in many products, including ensuring the authenticity of the product and tracking it from the origin to its installation in the car, and giving users the option to view the parts of the car industry through the blockchain.
BMW South Korea will soon launch a blockchain application that will provide rewards to users, according to a report by Korea Herald Yesterday, Wednesday.
The new rewards app is called BMW Vantage, and it is a membership program coming from BMW Korea that will allow customers to collect reward points and use them to pay for products or get discounts on services provided by the program.
According to the report, new buyers and first-time buyers of a BMW brand can earn 300,000 to 900,000 points per purchase.
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The report added that those who buy used BMW cars are also eligible for reward points based on the market value of those vehicles.
Buyers of BMW’s biggest and latest offers, such as the 5 Series or the new 6 Series, can earn up to 900,000 points on their purchase.
While the company did tell that buyers of current models, such as the “X Series,” may be eligible for up to 600,000 points.
BMW Korea added that users can also earn membership points through the game and other social features on the company’s mobile app.
In terms of spending points, members can get discounts on routine vehicle maintenance and other services offered by BMW partner companies.
In addition, users with a high-level membership can receive invitations to cultural events organized by the company.
BMW Korea indicated that while the Vantage app will initially only be available in South Korea, the program will then be launched globally.
She added that trials are currently underway and can be expected to be launched before the beginning of 2021.
For the record, such blockchain-based applications have found great adoption in South Korea.
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For example, citizens of Busan, the second most populous city, register their digital identities on a public blockchain, allowing for seamless and paper-free use of many daily services in South Korea such as checking driver licenses.
Developments and adoption of blockchain technology is a big bet raised by the Korean government, which seeks to expand the adoption of blockchain technology and artificial intelligence.
Earlier this year, a $400 million Korean government-backed fund was announced to invest in such emerging technologies.
Read also:
Mercedes-Benz is using blockchain technology in several innovative products
Volvo Cars invests in a blockchain startup
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