The value of companies operating in the cryptocurrency sector increases with the increase in the value of the latter, the increase in investor appetite and the adoption of users.

Grayscale, which has become one of the largest crypto asset managers, holds about 277,000 Bitcoin, worth $2.866 billion.

The company offers direct cryptocurrency through its flagship Bitcoin-backed product Grayscale Bitcoin (GBTC).

The company also offers currency trust funds, including Ethereum, Ripple, Bitcoin Cash, Litecoin, Stellar, Zcash, Ethereum Classic and Horizen.

The company released a new overview of the assets under management, which shows that Ethereum and Ethereum Classic are the second and third currencies among investors:

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The popularity of the Grayscale Bitcoin Trust exploded in 2019 when the company says the total investment in all of its products that year was $607.7 million.

This number is higher than all cumulative investments from 2013 to 2018.

The company says that institutional investors with deep pockets are fueling most of its growth, and offers some numbers:

• 71% of the investment in 2019 came from institutional investors.
• The customer base has expanded by 24% with the number of existing customers exceeding 75% of the capital.
• 36% of Grayscale’s clients now have multi-product allocations. At the recent Crypto Finance conference in Switzerland, Grayscale General Manager Michael Sonnenshein said institutional money in the crypto world has arrived and Bitcoin is already starting to take a stake. gold market.

He added, meaning:

I think one area that is really taking place is participation in the gold market — or bitcoin or other emerging digital assets as a digital store of value.

Perhaps it was gold and other things, the kind of investment that had a place in a portfolio when the world was more material.

Read:JPMorgan warns of a Bitcoin correction for the following reasons!

For better or worse – I would argue for better – the world has become digital, and so, it is time to start thinking about what constitutes a digital store of value, and thus start looking at things like Bitcoin.

Sonnenshein believes that millennials and younger generations will play a major role in adopting crypto assets.

He added:

I think that an analogue that is not as much discussed, and which we find very important, is found in the United States.

Over the course of 25 years, we’re looking at about 68 trillion dollars that will be transferred from the older generations to baby boomers, down to millennials and younger generations.

So we’re definitely not going to go and say we think $68 trillion is going into digital currency.

However, what we think is that investors today need to put their portfolios and look in the direction of where the wand is going.

Read:From History: Learn the story of the Bitcoin hack in 2010

The younger generations do not necessarily have the same investment preferences and the same type of investments are not necessarily the same.

So if you grew up in the time of Apple, Venmo, and Bitcoin, you have the ability to pay your friends digitally, and buy a flight with airline miles, no matter what that might be.

We believe that the digital currency will receive a boost whose value will be transferred from generation to generation.

In December, Charles Schwab released a report showing that Grayscale Bitcoin Trust is the fifth most popular stock among millennial investors, ahead of Disney and Netflix.

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