Coffee is among the most sought after beverages worldwide, with an average daily consumption of more than 2.25 billion cups worldwide.

Recently, Farmer Connect and IBM announced a new consumer app called Thank My Farmer, which gives coffee drinkers instant access to information about the origin of a cup of coffee.

The app allows users to support farmers and sustainability projects in coffee communities.

revealed The Farmer Connect platform, which was revealed this week at CES in Las Vegas, uses the IBM blockchain to track the different stations that coffee makes on its journey from farm to consumer, across farmers, exporters, shippers, importers, distributors, and retailers.

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Currently, information is hashed across the coffee supply chain because each participant in this complex system keeps track of only a small portion of the journey, and each uses their own system to record data.

The app, which will be released at the beginning of 2020, solves this problem by bringing together parties using blockchain technology to simplify and track information exchange and payments.

“Thank My Farmer” app:

Blockchain technology gives permanent digital transactions that cannot be changed.

Each participant in the network has an exact copy of the data, and additions to the blockchain are shared across the network based on each participant’s declarative permission level.

Within the app, information is presented to consumers on an interactive map, taking them on the journey of coffee’s origin.

The “Thank My Farmer” app also offers sustainability projects in coffee communities and an opportunity for consumers to support them.

David Behrends, founder and president of Farmer Connect, said:

The goal is to humanize the relationship of every coffee drinker to their daily cup.

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Consumers can now play an active role in sustainability governance by supporting coffee growers in developing countries.

Through the blockchain and this consumer app, we are creating a virtuous cycle.

Initially, North American customers will be able to use the app to track coffee from the premium brand 1850 by scanning a QR code, while European consumers will be able to access the “Thank My Farmer” app through the “Beyers 1769” brand.

The app has been developed with leading companies across the global coffee supply chain including the Colombian Federation of Coffee Growers, JM Smucker, Rabobank, RGC Coffee, Volcaffe, Sucafina and Yara International.

Businesses large and small will be invited to join the app throughout 2020.

Farmer Connect is currently integrating Autonomous Identity, a new form of digital identity based on blockchain technology, in cooperation with Sovrin.

This closes the loop on a circular economy that will boost the livelihoods of small business owners while providing transparency and a better consumer experience.

The “Farmer Connect” project is another example of IBM’s work spanning the adoption of blockchain technology across numerous industries and use cases.

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For example, the IBM Food Trust program uses blockchain technology to improve the reliability, efficiency, and sustainability of the food industry.

Raj Rao, general manager of the IBM Food Trust, said:

This project is another example of how blockchain technology can create a channel for real change.

Blockchain is more than just an aspirational business technology, it is used today to transform how people can build trust in the goods they consume.

As for business, it can drive it with greater transparency and efficiency.

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