Nasdaq is preparing to launch a potential bitcoin product in the future, according to its CEO, Adina Friedman.

in an interview With Bloomberg News, Friedman said the company is currently exploring launching bitcoin products with an unnamed partner.

In November 2017, the Wall Street Journal reported that Nasdaq was working on such a product with Cantor Fitzgerald, with the goal of launching it in the first half of 2018.

Since then, a number of bitcoin derivative products, including bitcoin futures, have been launched by competitors led by Intercontinental Exchange, which launched these derivatives through its subsidiary Bakkt in September 2019.

As for the Nasdaq, Friedman said that there are two considerations that may affect the launch of a future Bitcoin product.

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First, the company wants to make sure it can offer a different product to compete.

Second, he wants to make sure he has the proper risk management foundation in place for a cryptocurrency-related future.

Friedman said:

The first thing if you are going to create a product is knowing that people are going to use it differently than how they use it today.

The second thing is that we, as certified exchanges, have to use our NFX license to do this, but we have to make sure from a risk management perspective, so we are fully prepared.

Those are the two things we’re still working on.

During the interview, Friedman indicated that Nasdaq is currently trading with two products traded on the exchange through its markets.

As for the cryptocurrency market as a whole, Friedman says:

The exchange’s view is that digital currencies and cryptocurrencies will have a role in the global economy.

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